Singapūras kartu su Kinija tampa pagrindinėmis rinkomis „Hilton“ siekiant sukurti tvirtą prabangių viešbučių tinklą, kuriame dalyvautų „NoMad“ ir „Conrad“ prekių ženklai.

Ketvirtadienis, gegužės 15, 2025

Hilton is accelerating its luxury hotel expansion in Asia Pacific by launching the NoMad brand in Singapore and rolling out innovative Conrad properties across China. This strategic move reflects Hilton’s strong commitment to capturing the booming demand for upscale lifestyle experiences in key markets, combining cutting-edge design, local culture, and world-class hospitality to redefine luxury stays in the region.

Hilton is boldly expanding its luxury hospitality footprint in the Asia Pacific region with the introduction of its celebrated NoMad hotel brand to Singapore.
This marks the second global location for the NoMad brand, which first debuted in London in 2021 and quickly became known for its unique blend of sophisticated luxury and eclectic design. With the Singapore project set to open in early 2027, Hilton aims to introduce a fresh and vibrant lifestyle hotel experience that resonates with both international travelers and local guests.

The upcoming NoMad Singapore will be developed in collaboration with UOL Group, a prominent local real estate and hospitality developer. The hotel will be part of an ambitious mixed-use development located on the iconic Orchard Road, one of Singapore’s premier shopping and entertainment districts. This development already features the Pan Pacific Orchard hotel, a luxury property known for its excellent service and prime location, as well as the upscale Upperhouse residential complex, which caters to high-end urban living. The NoMad hotel will form the third key element of this dynamic urban project, adding a vibrant hospitality dimension to the area.

The Singapore hotel will embody the true spirit of the NoMad brand, featuring 173 elegantly designed rooms that blend cozy comfort with creative and artistic elements.
What will set this hotel apart is its integration of local culture and creativity, as many rooms will showcase artworks by Singaporean artists. This approach enhances the brand’s concept of creating a “home away from home” by celebrating the local creative scene and offering guests a distinct sense of place. The interiors are expected to strike a perfect balance between luxury and warmth, appealing to guests who appreciate thoughtful design and personalized experiences.

This development aligns with Hilton’s comprehensive plan to swiftly accelerate the growth of its luxury hotel portfolio throughout the Asia Pacific region.
The company has ambitious plans to develop up to 150 luxury hotels throughout this market in the coming years, responding to increasing demand for high-end accommodations fueled by rising affluence, expanding middle classes, and growing international travel. The Asia Pacific region represents one of the most promising areas for luxury hotel growth globally, and Hilton is positioning itself as a key player by introducing strong, globally recognized brands tailored to local tastes.

Alongside the NoMad project, Hilton is advancing several new openings under its prestigious Waldorf Astoria brand. This lineup features eagerly awaited hotels in major cities including Kuala Lumpur, Sydney, Shanghai, Tokyo, Xi’an, and Hanoi.
For example, the Kuala Lumpur Waldorf Astoria, featuring 272 rooms, is slated to open in early 2026 and will provide guests with an immersive luxury experience in Malaysia’s vibrant capital. Similarly, the 220-room Waldorf Astoria One Circular Quay in Sydney will enhance the city’s skyline with its distinctive tower while offering world-class amenities and stunning harbor views. Scheduled to open in late 2026, this property aims to become an iconic landmark in Australia’s largest city.

Hilton’s Conrad brand, a key cornerstone of its luxury collection, is rapidly growing throughout the Asia Pacific region. Upcoming Conrad properties are slated for major cities such as Xi’an, Chengdu, and Nanjing in China, along with Nagoya in Japan. The Conrad Nagoya is set to launch in autumn 2026, featuring 170 sophisticated guest rooms, complemented by four distinctive dining venues and an exclusive rooftop bar.
This combination will cater to both business and leisure travelers looking for sophisticated dining and vibrant nightlife options in central Japan.

One of the most striking Conrad projects currently under construction is Conrad Nanjing Jiangbei. Situated within a towering 300-meter skyscraper, this hotel will feature extraordinary architectural highlights such as a transparent glass swimming channel suspended high above the cityscape, creating an unforgettable experience for guests. The innovative design reflects Hilton’s commitment to combining luxury with cutting-edge experiences that captivate travelers.

In addition to urban developments, Hilton is also growing its portfolio in resort destinations. The Conrad Altay Hemu Ski Resort in northern China is set to open in 2026, providing 120 rooms in a winter sports destination that caters to affluent travelers seeking luxury alpine escapes. This move underscores Hilton’s strategy of diversifying its luxury offerings across both city and resort markets in Asia Pacific.

Hilton’s expansion across Asia Pacific highlights its focus on blending global brand consistency with local cultural elements. The company is investing heavily in creating hotels that not only meet international luxury standards but also reflect the unique heritage and creative energy of their host cities. This approach is designed to deliver authentic, memorable experiences that appeal to sophisticated travelers seeking deeper connections with the places they visit.

Adding NoMad Singapore to Hilton’s portfolio highlights the company’s dedication to meeting the rising appetite for lifestyle luxury hotels across the region.
. As more travelers seek personalized, culturally immersive stays, NoMad’s blend of eclectic design, local artistry, and warm hospitality will position it as a standout choice in Singapore’s competitive hotel market.

Hilton is expanding its luxury footprint with the launch of NoMad in Singapore and groundbreaking Conrad hotels across China, setting new standards for upscale lifestyle hospitality in Asia Pacific. This bold move highlights Hilton’s commitment to meeting the growing demand for premium experiences in the region.

Overall, Hilton’s ambitious development plans, spanning from cosmopolitan city hotels to unique resort properties, demonstrate its confidence in the Asia Pacific luxury segment’s long-term potential. By combining globally renowned brands with localized creativity and innovation, Hilton is poised to further solidify its leadership in the region’s upscale hospitality landscape over the next decade and beyond.